Each new year brings resolution, renewal and new wellness trends. Often times that means being shamed into un-doable expectations that leave you feeling bad about yourself. As every other wellness brand under the sun is introducing their new 2021 trend, Purely Inspired - in its new campaign 'Do What Makes You Feel Good' - instead asks consumers to do nothing new, thus, the anti-trend. In new films made in partnership with creative agency 72andSunny New York
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