The sweet feeling of vitality has this week been captured in the new brand campaign from Pump via DDB Aotearoa Dairy Dancing. The 60" TVC brings to life the undeniably good feeling of becoming hydrated with Pump when youâre thirsty through the combo of dance, a dairy, and an unlikely hero in full cycling kit.The spot sets the scene by inviting viewers into a Kiwi dairy in summer fans on, customers browsing, cashier counting change, when suddenly a sweaty cyclist hobbles through the entrance, making a beeline for the fridge area, to reach for an icy cold Pump.
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