Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Heinz Ketchup: Draw Ketchup

 INTEGRATED   CANADA    January 24, 2021 22:06 (Edited: January 25, 2021 09:06)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f1fd2_0003.png&width=200If someone asked you to draw ketchup, what would you draw? That’s the question behind Heinz Ketchup’s latest campaign which anonymously asked participants across five continents to 'draw ketchup'. The result? Perhaps not surprisingly, people drew Heinz Ketchup. Now, Heinz is using these drawings as new labels for its bottles and featuring them in its ads in a campaign launching today. The experiment was conducted across five continents, none of whom knew it was for Heinz. All they were told was to 'draw ketchup', and most reacted by drawing a bright red bottle with 'Heinz' written on it.

VIEW THE CONCEPT


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news