KITS Eyecare Ltd., a digital eyecare platform based in Vancouver, British Columbia has launched a North American advertising campaign that will consist of TV, print, digital, audio, and social content. The integrated campaign "Open Your Eyes" launched nationally following a successful initial public offering and is meant to enlighten consumers so they expect more when it comes to buying contact lenses and glasses online. "Open Your Eyes" introduces a humorous KITS Guru whose unique approach to mindfulness provides new perspectives; enlightening consumers so they can see that shopping for contact lenses and glasses should be simple
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