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Seen and noted

Yolt Financial App: Lizard Brain

 TV   UK    February 23, 2021 18:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbe5c6_0000.png&width=200Yolt is the financial app using neuroscience to outsmart your brain biology. The integrated campaign, created by Uncommon Creative Studio, focuses on the lizard brain, an evolutionary throwback responsible for your most impulsive and financially dubious decisions. Inside every human brain is the lizard brain. The lizard brain loves to spend and hates to save. You could say the lizard brain is responsible for every terrible financial decision ever and here’s why… The lizard brain, otherwise known as your 'cerebrum serpentium', comprises of destructive, excessive and compulsive spending habits. Activities such as buying those extra lavish take-outs on a Tuesday, scoring the latest trainer drop for no real reason and getting yourself the next best gaming sensation, just because.

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