British Gas has launched a new campaign, highlighting the ways its customers can have a positive impact on the environment through its sustainable energy solutions and services. The campaign is inspired by the truth that households are looking for simple, everyday ways to be more environmentally conscious, without having to go to extremes. The creative approach shows how 'You can go green without the extreme' and playfully applauds the extremity to which environmentally friendly habits can be taken, whilst nodding to British Gas' sustainable solutions.
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