According to official figures from the Bogota Chamber of Commerce, during 2020, the crisis liquidated more than 40,000 Colombian companies; 99% were startups. For this reason, we create "No te quedes a medias", the new single that aims to support young Colombian entrepreneurs who were negatively affected by the pandemic. For the first time, the art direction and styling (props, clothing, and accessories of all kinds) belonged to Colombian entrepreneurs affected by the economic crisis last year, turning this music video clip from the prolific Latin Pop group Piso 21 into a small business showcase.
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