The creative company PS21, based in Madrid, launches 'Blackdoors', a KFC campaign that allows competitor's employees to get 'La Infame', the new burger that replaces bread with fried chicken, for free. The american company, aware that competitors wonât be able to resist this product, extends an invitation to every worker of these companies who visits KFC back doors on 27 February will receive a free burger. In order to present the idea, PS21 has created a film in which the popular Colonel Sanders is about to take a bite in the centre of the table, surrounded by some of their competitorâs employees.
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