Independent creative agency Mamapool today launch âWaveâ along with global brand Hitachi for their next-generation Finger VeinID in Europe. The campaign is currently running across Europe on digital and social media channels. The film uses the simple, friendly gesture of a wave to show how people can glide through a border control checkpoint, revolutionising the way the world could travel in the future. Hitachi pioneered the technology a couple of years ago and is currently being used in some banks and businesses across Europe, but it's now been developed further to work with any camera built into an iOS device,
VIEW THE SPOT
