Five mothers who lost their sons to violence and knife crime have bravely shared their emotional stories as part of a new campaign created by AMV BBDO, supported by the Metropolitan Police Service and independent charity Crimestoppers. âHard Calls Save Livesâ hopes to prevent knife crime in London by encouraging people to share information. The campaign acknowledges that it can be hard to phone in with information â but reminds us that there are harder calls.
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