Old New Calendar: how a Ukrainian bank rethought corporate calendars into an upcycling art project Together with Alfa-Bank Ukraine bickerstaff. 384 created the "Old New Calendar" project that helped trees to celebrate New Year eve in a forest, not in a printing house. There is a problem: in Ukraine a lot of big companies produce paper staff like flyers, booklets, calendars. For Alfa-Bank Ukraine agency proposed not print new calendars, but reuse old. As a business bank saves and increases money, but as a brand they think about saving in general.
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