BEST TVWinner: Greenweez '
Man vs Otter'. I've enjoyed almost every second of the ads. I like how the humour plays throughout, highlighting a well-thought and original concept.
Runner-up: Mercy For Animals '
New Normal'. A different point of view. Despite all the ads we saw during the COVID contingency, this one has a fair point. Some problems are still there, even if the focus is now on something else.
BEST PRINTWinner: El Tiempo '
Change The News'. A simple and direct message. Interesting and pertinent usage of the side by side technique that makes people nodding and mumbling.
Runner-up: Mitch&Me '
Dogs were the first'. Maybe a bit overpromising for a shampoo for dogs, but I've appreciated the effort and the thought behind it. After all, I'm a dog lover.
BEST OUTDOOR Winner: Tiete Plaza Shopping '
The Self-Exam Mannequin'. Despite the unlimited usage of mannequins as a tool to promote issues, I found this one smart and straight to the point. Iconic, impactful and helpful.
Runner-up: Heinz Ketchup '
It Has To Be'. An iconic execution, maybe too much. It reminded me of something McDonald's already did in the past.
BEST INTERACTIVEWinner: Pringles '
#10CEL10'. Among all the initiatives and projects that tap on the video games' world, I found #10CEL10 a very emotional one. Diego Maradona is part of our story, and he always be. It's such a nice gesture remembering a true legend also within games arenas.
Runner-up: Flybondi Low-Cost Airline '
Mistakes'. A funny and intelligent trick that banks on the moment we are living in. It leverages real insights, and it deploys in an unexpected promo with all the ingredients to become a success-both on business and PR levels.
This week's guest judge is Matteo Maggiore, a senior creative now in force at Jung von Matt, Germany.
Before that, he has led the creative department of We Are Pi Amsterdam - the 2019 AdAge Small Agency of the Year.
Before landing in Germany, he created and led campaigns at BBDO, Leo Burnett and Wieden+Kennedy - in Milan, Dubai, London and Amsterdam, respectively - for clients such as Nike, Nike Women, P&G, HP, Mercedes Benz, Rolling Stone Magazine, du Telecom, GMC, McDonald's, Samsung, Emirates Airlines, Emirates NBD.
His shelf hosts more than 100 awards from local and international advertising festivals such as D&AD, Cannes, Andy, One Show, Clio, LIA, Epica, Eurobest, New York Festival, Kinsale Shark, AICP, ADC, ADCI, ADCN, Dubai Lynx's, Young Guns.
One of his works for Emirates NBD has also been named the Best Idea of the Year within Publicis and Leo Burnett Worldwide Groups.
While not working, Matteo spends his time writing and playing music, sketching funny stories while travelling the world with his two passports holder dog named Sparko.