CZAR Brussels' director Hauke Hilberg has recently directed Jupilerâs new campaign 'Weâre All Red Inside' The campaign consists of taking Jupiler, the iconic Belgian Beer, and turning it red. The brewer explains, that thanks to state-of-the-art brewing techniques, only the colour changes, not the taste. The spot brings hope and optimism to what was has been a difficult time for all. It shows you what true Belgian unity and solidarity looks like and gives us something to look forward to: A time where we can all reconnect.
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