With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA brand, a purpose-led initiative to create hope for the worldâs coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the worldâs tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them. The effort to solve this requires global cooperation on a massive scale
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