The social outbreak registered in Chile at the end of 2019 had a great impact on the central and commercial sectors of the country's main cities, where demonstrations prevented small businesses from working normally, leaving them on the verge of bankruptcy. In this context, McCann Santiago and Entel, the main local telco, carried out an initiative called "We-commerce" for their Business division with the aim that the flow of customers at their sales rooms came to the rescue of the entrepreneurs and micro-entrepreneurs affected.
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