The iX3 is the first all-electric SAV from BMW, and in order to generate excitement of the UK specific Premier Edition Model, FCB Inferno were bought onboard to create a campaign that brought to life the energy and excitement of pure electricity, as well as the more rugged outdoor nature of the car. FCB's in house production team, Fuel Studios, jumped into the unreal engine to create a mystical world for BMW's iX3 Premier Edition.
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