The aim is to establish McCafe as the perfect balance of quality and price, and to showcase the delight that a 99p cup of McCafe coffee made with freshly ground Arabica beans and organic milk can bring to customers as we emerge from lockdown all supported by the jingle of Ker-Ching! The 30 second TV ad, directed by film director Rollo Jackson (of Stormzy fame), features a series of beautifully observed everyday moments of people drinking expensive coffees.
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