Switzerland Tourism's new ambassador Roger Federer features in the organisation's latest film via Wirz BBDO. He's joined by legendary actor and Oscar winner Robert De Niro. In the short film, De Niro turns down an invitation by Federer to be part of a movie about Switzerland. He thinks, the destination is pure, impressive and utterly beautiful - but there is no drama in Switzerland, something De Niro focuses his acting upon. The film can be seen online worldwide.
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