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Guest Judge: Grant Hunter, global ECD, iris, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 07, 2021 10:24 (Edited: February 17, 2023 05:19)
Summer has finally reared its sweaty, little, red-cheeked face over here in the UK. There's just a whiff of positivity in the air. But as we start to emerge from lockdown the government's holiday destination traffic light roulette is causing wide-spread angst on social. Poor vacation starved souls, who had booked trips away, now find themselves facing quarantine or no holiday at all as countries move to amber and red status. More staycations in the UK beckon and that's probably no bad thing for the health of our planet.

But enough of that, let's get to the work. Are there any glimmers of hope and positivity amongst this week's offerings?

BEST TV
All the films were 2 mins long not sure how many 'TV' spots have been bought in their respective media plans so could this section just be called Film? That probably opens up a can of worms for a title called Best Ads on TV so I'll move on.

Freestyle Libre is packed full of sharp observations about what it's like to be diabetic. For the sector it feels like a breath of fresh air and I'm sure it will connect with its target. The characters are well cast and the spot zips along as we navigate the world of no and don't know. It's a champion of the US diabetic population.

BEST PRINT
Using the expiry date on a credit card to highlight the plight of critically endangered species is dead simple. The cards donate money directly to the conservation efforts and the cards are made from 100% recycled material. Is it a great print execution? Maybe not. But Mastercard's idea to subvert the expiry date changes the context of something we are all exposed to every day whilst trying to do some good.

BEST OUTDOOR
The Arts and theatres in particularly have been ravaged by Covid. So to see the last movie theatre in Hong Kong being preserved from being bulldozed into another shopping mall or condo it gets my vote. The immersive experience generated significant PR and traffic. I'd love to go and have a mosey around.

BEST INTERACTIVE
Winner: Flybondi in Argentina have leaned into the trails and tribulations of lockdown relationships and celebrated Valentine's Day in a way designed to give us all some much-needed cheer. The frustrations are universal and the disruption of encouraging partners to go on holiday apart is irreverent fun - will it really save love? I think not but the case film made me smile.



https://www.bestadsontv.com/news/upload/Grant Hunter1.jpg
This week's guest judge is Grant Hunter, global executive creative director at iris and London chief creative officer.

Grant is the global ECD of iris and London CCO. Grant works alongside global CCO Shaun McIlrath on pushing iris' global creative output forward. He returned home to London in 2017 after 7 years in Singapore where he headed up iris' creative output across the APAC region. He's a keen runner, cyclist and a long-suffering West Ham fan. He is the co-author of Newsjacking published by Thames and Hudson and is a regular speaker and judge at creative industry events including D&AD (& Shift), Spikes, Eurobest, Clio Sports, LIA, Dubai Lynx and Creative Circle. Grant sits on the Straight 8 film advisory board. He is also an active member of The Great Re-Set, the UK creative Industry initiative to promote sustainable living post Covid lockdown.


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