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Seen and noted

Harry Rosen: The Green Screen Shirt

 INTERACTIVE   CANADA    June 14, 2021 06:00 (Edited: February 17, 2023 04:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/470d1_0001.png&width=200After 67 years, menswear retailer Harry Rosen may have finally created the most versatile shirt ever… virtually, at least. In time for Father’s Day, the brand is launching a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green—a specific shade that unlocks unlimited colour and pattern possibilities on video chats. How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting. The ‘Green Screen Shirt’ is the centre of a Father’s Day giveaway on Harry Rosen’s Instagram.

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