BEST TVWinner: Extra Gum '
For When It's Time' gets my vote because I suspect the world would rather see stupid, hilarious, over-the-top fun like this right now - how many more poignant montage-ifesto ads do we need? I've seen this spot in a few different social feeds (with its utterly indulgent but enjoyable 2:30 cut) which seems to prove my point. And director Nick Ball clearly had a... well, ball. Celine Dion is never bad, either.
No runner-up.
BEST PRINT No winners.
BEST OUTDOOR Winner:
Australian Olympic Surf Team. Pretty loose definition of outdoor in the work this week and lots of small stunty stuff, so I'll go with the Irukandji uniform and design identity - it's a nice story, bigger than advertising and feels like genuinely positive, meaningful work. Plus, it looks cool.
No runner-up.
BEST INTERACTIVEWinner: Harry Rosen '
The Green Screen Shirt'. A lot of the work this week seems complicated, rather familiar and mistakes channel ideas for actual concepts. For that reason, Harry Rosen's Green Screen Shirt seemed the most simple and elegant of the bunch. I do have reservations about a shirt colour that screams Kermit the Frog, but I like that you can apply exclusive patterns to it, it's a nice riff on the Zoom world we all know and don't love, and it's a bit of levity we could all do with these days.
No runner-up.
This week's guest judge is Corey Chalmers, executive creative director at Saatchi & Saatchi, Auckland, New Zealand.
Corey Chalmers is a highly awarded creative leader and one of New Zealand's premier writers. Happiest at the intersection of story, innovation, strategy, and the endless new ways of telling brand stories or creating brand experiences in a digital world.
As ECD, Corey has been integral in the rejuvenation of Saatchi & Saatchi NZ as a creative force, leading the agency to Golds at Cannes, D&AD Yellow Pencils, One Show, Webbys, AWARD, Clios, Spikes, multiple Axis Grand Prix wins and numerous Gold Effies.
The work under Corey's watch has been award-winning across an incredibly wide range of disciplines: from Film to UX, PR to Promo/Activation, Branded Content to Mobile Marketing, and beyond.
Also an in-demand judge, Corey has judged Cannes and D&AD (twice), AWARD three times, AdFest, and local show Axis more times than he can remember. More recently Corey has also ventured into writing and directing documentaries, a TV series, and numerous short films.
Corey was born and raised in various small towns and cities in the deep South Island of New Zealand where everyone rolls their r's. So he does too.
