Sweetshop has launched a new film for Spotify as a part of the Only You campaign from Six Toes Singapore. Directed by Damon Escott, the campaign, which will air in Southeast Asia, captures the spirit and unique listening stories of Gen Z youth culture in Jakarta, Bangkok and Manila. Spotify's Only You campaign, complete with an in-app experience and personalized playlists, celebrates the unique listening of their 356 million users who know that music is everything. The film is visually a mash up of the different subcultures of youth found in each city - people, places, activities, fashion, but most of all music. Almost shot as though it was a music video, cast deliver lines directly to the camera, breaking the fourth wall and talking to the audience. Vibrant and powerful imagery pushes cinematic realism from a perspective that is 'always moving' to achieve a guerrilla style shooting.
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