This week Campbell Ewald launched an advertising campaign for OnStar as it expands its OnStar Guardian app subscription to all consumers with a compatible Apple or Android device. The agency released two TV spots along with a push in digital and across multiple social platforms. The hero spot, 'The OnStar Guardian App Can Help You Find Your Loved Ones,' is designed to underscore the powerful uses of the Guardian app and recognise a purposeful corporate partnership with the Alzheimer's Association.
VIEW THE LOVED ONE SPOT VIEW THE VEHICLE SPOT