Swyft Home, the 2020 furniture design start-up, has launched its first ATL campaign created by their newly appointed creative shop 20something. Directed by Jara Moravec of KODE Media, the 30 second spot is a new take on sofa advertising, promoting Swyft Sofas a new take on sofas themselves. The work positions Swyft sofas as the icon of the living room and all the activity (and mess) that comes with it, while celebrating them as the beautiful statement piece the audience have been dreaming of. With an estimated addressable market of 4m UK households, the opportunity for Swyft to disrupt the market is huge.
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