Romania has a unique issue it has the fastest internet in Europe and the cheapest internet in the world. As a result, Romanian children use the internet as their favorite playground to learn, explore and make friends. However, the awareness about online dangers among Romanian parents is extremely low. As internet dangers are often abstract and hard to grasp, Romanian parents dismiss them as not being "real" dangers. As a result, 91% of them do not use any software tools to protect their children online. To promote the Kaspersky Safe Kids app, Telekom needed to educate the Romanian parents about the dangers of the internet and present them in a way that is easily and quickly understood by Romanian parents.
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