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Seen and noted

Golden Rat DM Lotto

 DIRECT MARKETING   TAIWAN    June 25, 2021 15:24 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/518e6_0000.png&width=200RT-MART, one of Taiwan's biggest hypermarkets, discovered that their marketing emails were no longer being read. After all, how often do customers open emails marked 'SPAM'? The answer is almost none. So how do we deliver promos' messages, and more effectively influence consumer purchases. To reach our customers, we knew we had to get innovative. And to get innovative, we got traditional. We said goodbye to electronic DMs, and created a new take on the humble DM by turning it into a lottery ticket- the RT-MART Golden Rat DM Lotto. The world's first DM lottery. Instead of choosing lucky numbers, customers chose products. And while making their decision, it was impossible not to notice RT-MART's great deals and promos.

Lottery participants: 22,348

Average time spent on website: 20 min

Growth of members reaching 115%

Sales growth during the lunar holiday period increasing to 104%

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