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Vodaforne: Become A Lion

 OUTDOOR   UK    July 22, 2021 06:57 is to host a first-of-its-kind 3D immersive experience across the iconic Piccadilly Circus dynamic digital screen in London. In anticipation of the first test match this weekend, and as part of Vodafone's aim to bring Lions fans closer to the Tour than ever before, the activation from Ogilvy UK and Ocean Outdoor will see Vodafone’s 2021 British & Irish Lions ambassadors Sam Warburton, Maggie Alphonsi and Paul O’Connell and Jeremy Guscott brought to life as 25ft digital avatars as they burst through a building façade and stand proudly in front of the Vodafone Lions flag.


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