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Vodaforne: Super WiFi: Lighthouse

 TV   UK    July 22, 2021 07:15 London demonstrates the ability of Vodafone’s 'Super WIFI' to reach every room in the house no matter what shape in a new campaign called 'The Lighthouse', the first the agency has created since the global roll-out of the brand’s 'Together we can' positioning. Vodafone Ireland, which has been working with Grey since 2015, briefed the agency to come up with a strategy which would make the converged services market leader’s broadband offering as famous as its mobile. At the heart of the campaign is a 30-second film, which has been directed by up-and-comer Molly Burdett.


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