HYPEMAKER EMEA, the cultural creative agency within the Hypebeast Group has produced its 2nd campaign for TAG Heuer's Connected Watch category for the launch of the limited edition collaboration with pop culture icon Super Mario. HYPEMAKER partnered with the brand on a creative campaign concept and sell-out strategy that would merge the world of luxury watches with the ever-growing gaming industry, marrying their influences into one. The joined forces between TAG Heuer and Super Mario resulted in a timepiece that adds new excitement to both the watchmaking and gaming world, which after release on July 15th sold out within 10 minutes of launch.
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