Seen and noted

BEST TV
It may be a little heavy handed on the strategy, but I thought the insight of Capita for the British Army's 'A Soldier is a Soldier' was a strong way to appeal to potential female recruits. And I applaud the fact that they didn't make the film any less adrenaline-charged for the ladies. Definitely spot of the week. DHL 'Keep Up With The Clicks' is a strong runner-up. It's nice to see (well, hear) some good old-fashioned writing in a TV commercial.

BEST PRINT
Alright, so it's not a great week for print. Not a lot of big brand work. And not a lot of astute strategy on show. But, just from a pure impact point of view, I'd have to give it to Chupa Chups 'Street Fighter'. It's simple. It stands out. It makes its point. Although, it's not exactly a tough ask to come up with a great Chupa Chups ad. The runner up is probably TietoEVRY 'Fiction to Reality', even though something does seem a bit off. No client logo? No call to action?

BEST OUTDOOR
I wasn't blown away by any of the outdoor this week. But I'll give the top spot to SingleCut Beersmiths for producing a nicely designed, well integrated campaign with outdoor (OK, direct) at the center. The idea felt a little contrived and made me wonder if anyone would actually use a beer can to learn guitar, but the overall tone seems right for the audience. Corona's 'Plastic Fishing' comes in at second place. It's a worthy idea, but perhaps just a little overly-worthy in execution.




This week's guest judge is Matt Eastwood, global chief creative officer at McCann Health, based in New York.

Matt joined McCann Health as global chief creative officer in January of 2019.

Formerly Worldwide chief creative officer of J. Walter Thompson, Matt was described by Britain's Campaign magazine as a "unicorn" in the communications industry. He has overseen some of the most innovative and recognizable creative projects in advertising today.

His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. Matt was a founding partner of M&C Saatchi in Australia before he went on to join DDB Australia as national creative director and vice chairman. In 2010 he moved to DDB New York as chief creative officer. And in AdAge's 2013 Award's Report, Matt was listed as the 5th most awarded chief creative officer worldwide.

In 2016, Matt led J. Walter Thompson to a historic year at Cannes, winning a total of 80 Lions. More recently, Matt led McCann Health to win the coveted Healthcare Network of the Year at Cannes Lions Health in 2019. As well as bringing home Lions for Agency of the Year and the Pharma Grand Prix. During his career, Matt has won numerous accolades and honors including Campaign Brief Agency of the Year, Clio Health Network of the Year, Australian Creative Hotshop, Adnews Agency of the Year, Creativity's Agency to Watch, B&T Agency of the Year, Spikes Network of the Year, and Campaign magazine Network of the Year. He is a highly awarded creative with an international sensibility, living life as a New Yorker.