GE Lighting, a Savant companyâs rebranded smart home line CYNC, formerly C by GE, releases three very strategic, yet highly comical digital videos that play off the brand's legacy and consumer trust to show homeowners how connected technology today can make their lives more convenient, comfortable, safe and more at home. The first three films of the new online and social efforts by L&C New York take a humorous approach to show how the practicality of CYNC's smart home technology would have seemed like magic in decades past. The ads use nostalgia to create emotional connections, with the tagline âBack then, it would have been magical.
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