With the COVID-19 vaccine now becoming available, it was time to shift the way Aotearoa thought about our individual and collective futures. Instead of using fear tactics like seen overseas, the latest Unite against COVID-19 campaign from Wellington agency, Clemenger BBDO, focuses on showing all of Aotearoa the many positive things that getting the vaccine can unlock. Nine artists from around Aotearoa were also tasked with illustrating the things they were looking forward to doing again, or for the first time.
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