BEST TV Winner: ITV '
Drama vs Reality - Trap'. Instead of competing with everyone else's content, make your own content compete against itself. An insightful demonstration of the platform's offerings. This spot is very well put together. It uses characters from the shows it is promoting and does it all with a plot twist in the middle and a wink and smile at the end.
Runner Up: Family Equality '
Love, Lawyers & The Government'. The amazing performances make this spot both entertaining and educational.
BEST PRINT Winner: Schutzengarten '
Dear Tampa Bay Lightning'. The great Ice Hockey Rink beer war of 2021. Schutzengarten took out a full-page ad to let Coors know that they did it first. And, according to Schutzengarten they did it better. The gloves are off. Your move, Coors...
Runner Up: Tulipan '
Dear Olympic Athletes'. A thoughtful and handy PR stunt.
BEST OUTDOOR Winner: Netflix Italy '
A Classic Horror Story'. A simple blend of motion tracking technology and fancy dress help to promote, "A Classic Horror Story". It's a simple gag but one that really works and watching the reactions in the case study alone is reason to award it.
Runner Up: Durex '
Freedom'. Good to see a classic billboard. Timeous and simple.
BEST INTERACTIVE Winner: VW Golf GTI '
Golf Ad Break Championship'. Scan a code during an ad break. For the rest of the ad break you play a mobile game where you race a VW GTI against your fellow countryfolk. The winner gets an actual VW GTI. An effective, fun and immersive 2nd screen experience.
Runner Up: Burger King '
#WishItWasAWhopper'. BK turns live coverage of athletes biting their medals into coupons for free burgers. Classic BK.
This week's guest judge is Graham Lang, chief creative officer of Juniper ParkTBWA, Toronto.
Graham has held creative leadership roles on three continents. He is passionate about storytelling, innovation, and nurturing talent.
Graham started his career at The Jupiter Drawing Room in Cape Town as a junior art director and left as a creative director. In 2003 he moved to Saatchi & Saatchi London. In 2008 he took on the global ECD role for Land Rover, working out of Y&R London. In 2011 he returned to South Africa as regional CCO for Y&R. In 2018 he joined Juniper ParkTBWA as CCO in Toronto as part of a refounding executive team. Graham has won every major international award, has served on numerous juries and industry bodies and his work has been exhibited in the V&A.
