When the Responsible Party Prevention Program created by Pernod Ricard calls on young people to show responsibility by drinking more during parties⦠water is what theyâre talking about.With its signature "Drink More", this prevention campaign encourages the youth to drink responsibly when they party. A large international digital and print campaign by Buzzman, available from July 29 in the United-Kingdom, Germany, Belgium, Mexico and Latin America.
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