With the US national soccer teams set to kick things off at the Tokyo Olympics and continue play at the Concacaf Gold Cup, sports hydration brand BioSteel released a 1:30 film to amplify BioSteel's new multi-year partnership with the US Soccer Federation and bring the hype before the big matches. The campaign was made in partnership with BioSteel's agency, The Many, from creative to production. The anthemic film is a rallying cry announcing BioSteel's partnership with US Soccer and the importance of sustainable, eco-friendly packaging that resonates with players and supporters alike. Voiced by two-time World Cup champion and newly minted #TeamBioSteel athlete Christen Press, the long-form video features members of both the menâs and womenâs team engaged in hustle moments.
VIEW THE SPOT