BEST TVWinner: Education Above All (EAA) "
Calling Attendance". This is well-executed, with a simple and clear structure that pulls you in and really makes you think about a deeply troubling topic.
Runner-up: Sky New Zealand "
The Watch". Just a charming spot. There's something for everyone, so I'm sure it resonated for a broad range of people. Plus, you really can't go wrong with adorable talking animals.
BEST PRINTWinner: ABTO Brazilian Organ Transplant Association "
It's (y)our choice". I like this because it's a pure, simple thought that speaks volumes without having to scream. Good Print should do exactly that: entertain or engage with a thought that lingers and makes you think.
Runner-up: Great Cause "
Behind the Burka". I'm a bit torn, because this is a nuanced topic and the execution could be stronger. But it's a simple visual that effectively communicates an idea, and is very relevant given recent events in Afghanistan.
BEST OUTDOOR Winner: Ikea "
Trapped in the 90's". This was my favorite idea of the week. The concept is very relatable and just makes me laugh. I can imagine it must have taken a lot of work to pull off. Well done.
Runner-up: Netflix/Money Heist "
No Spoiler Heist". An elaborate stunt that fits the theme of the show. I'm sure some of the fans involved were frustrated in the moment, but it's the type of activation they were likely excited to be part of in the end.
BEST INTERACTIVEWinner: Mondelez Kinh Do "
Keep Your Stories Alive". I like how they are experimenting with AI and deepfakes to bring old memories to life in a relevant way, not just for the sake of shock value but tied back to the brand and an important event in Vietnamese culture.
Runner-up: Snickers "
The Internet is Hungry". The premise is a bit of stretch - that the elimination of cookies is making the internet hungry, therefore Snickers is the solution - but there is something to it as a campaign idea.
This week's guest judge is Menno Kluin, US chief creative officer of dentsu creative.
Menno Kluin, US chief creative officer, dentsu creative has a proven track record of creative success -- and hundreds of industry awards and accolades to show for it. Formerly the chief creative officer at 360i, Menno was elevated to chief creative officer of dentsu's US creative offering in 2021. In this newly created role, Menno leads the creative output for dentsu's creative agencies including 360i, dentsuMB, and Isobar.
As chief creative officer at 360i, Menno's creative leadership transformed perceptions around the type of work the agency produces, resulting in 360i's most-awarded creative output to date. Drawing on his background in design, Menno prioritized creative rooted in traditional design principles and craft, but produced with a digital mindset. As a result of his approach, the breadth and consistency of the agency's work spans a range of clients, industries, and media formats. Since 2018, 360i has earned hundreds of accolades including a Cannes Grand Prix and recognition as One Show's Best of Digital Craft, making it one of the most-awarded agencies in the dentsu global network. And Menno's influence extends far beyond awards. In 2020, a uniquely challenging year for agencies, 360i won more new and organic business than ever before in company history, with clients including Kroger, 7-Eleven, GlaxoSmithKline, and others.
Some recent key creative highlights include the partnership with OREO and PFLAG to launch Proud Parent, working with Kroger to create the first-of-its-kind AI tool Chefbot, collaborating with The Community on a mission to save the OREOs from an asteroid by building the OREO Doomsday Vault, producing the first brand campaign for 7-Eleven in years, and forming an alliance with HBO & OREO to bring fans the mother of all TV-watching snacks.
Menno joined 360i from Deutsch where he led creative for brands like Sherwin Williams, WATERisLIFE, Shock Top, Green Giant and Children's Museum of the Arts. There, he championed the creation of Krylon's First Ever Pinterest Yard Sale, created a drinkable book for WATERisLIFE and worked with the New York City Ballet to mark 9/11 with "New Beginnings." Prior to Deutsch, he was at DDB New York, where he served as executive creative director and head of art. During his tenure, the agency was named Creativity's "Agency to Watch" in the Advertising Age A-List, the "3rd Most Awarded Agency in the US" in the Gunn Report, and "Design Agency of the Year" at Young Guns. Menno started his career at Saatchi & Saatchi NY before moving to Y&R NY, where he served as creative director and head of art, elevating the quality and the craft of the work.
Menno grew up in the Netherlands. He currently resides in Brooklyn.
