Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment to the fore in the first major campaign for its new Sky Zero brand, and its associated pledge to be net zero carbon by 2030. At the heart of the campaign is a 60-second animated film called 'The Day The Moon Came To Earth' which is inspired by the Overview Effect a term to describe the profound experience astronauts have when they see the earth from space for the first time.
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