The LEGO Group has launched a playful new iteration of its global Rebuild the World brand campaign. Now in its third year, the 2021 Rebuild the World campaign celebrates children as the masters of creative problem solving and shows what can be achieved when people work together to overcome differences or challenges. The main film created by The LEGO Agency and directed by Traktor is centred on the story of a knight whose attempts to cross a river to see a friendly bear keep failing.
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