If you're an Aussie, the clever word play in this poster won't need any explanation, but for those not from these fair shores, here's a bit of context. Furphy is both a refreshing Australian beer, and a rumour or story, especially one that is untrue or unbelievable. Crack One is Aussie slang for both opening a beer and telling a joke or story. As a brand that's stood for sitting down over a few cold ones to share a few tall tales, Furphy encourages beer-drinkers to do just that.
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