"Why is quality so expensive and accessible to so few?" The question was asked by the co-founders, Erik Zetterberg and Daniel Herrmann of the Swedish start-up Singular Society a brand that sells high-quality essential products with a range from home decor to jackets and coffee. But here is the catch: you can't buy the goods unless you are a member. With a long retail experience, the duo wanted to find a new business model that challenges traditional production, selling, and consumption. So, turning the retail model upside down, they now offer members access to products as a membership service through subscription. Having the member's fees as their source of income instead of the products makes it possible to sell their high-quality products true-to-cost
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