Hennessy has announced that it has appointed Droga5 New York as its lead creative agency for Hennessyâs Global National Basketball Association (NBA) partnership. This expanded remit will consist of a new global creative platform across key markets including China, South Africa, UK, and Germanyâaimed at capturing the energy and rising prominence of NBA culture around the world. The new global campaign is expected to debut during All Star Weekend in February 2022.
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