US Shirt retailer UNTUCKit, maker of perfectly fitted shirts designed to be untucked, launches its first UK TV campaign. The campaign, created by 10 Days London, brings personality and light hearted fun to the serious and stale male shirt category. Emphasising the confusing and unwritten rules about how to wear a shirt for an occasion, the campaign pokes fun at the indecisiveness men go through when faced with the question - to tuck or not to tuck.
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