A powerful new OOH campaign revealing the alarming reality of the climate crisis has been unveiled today across the UK. 'THE WORLD IS LOOKING TO YOU COP26' targets delegates and business leaders attending the vitally important event beginning in Glasgow next week.
Created by Iris, the campaign features powerful photography conveying people staring straight down the barrel of the camera lens and accompanied by messages aimed directly at COP delegates, such as 'the world is looking to you COP26' and 'Steady the ship, or watch it sink?'.
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