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Officeworks: Santa In AR

 INTERACTIVE   AUSTRALIA    November 25, 2021 21:24 collaboration with Yahoo Creative Studios and Initiative, Officeworks is bringing back the wildly popular augmented reality (AR) festive photo experience this Christmas, once again giving Aussie families a COVID safe photo option for the holidays. By simply scanning a QR code users can choose from a variety of poses to take a virtual Christmas photo, an experience perfectly fit for today's hybrid world. The campaign was first introduced last year when lockdowns hindered the traditional in-store experience. Off the back of its success, this year the virtual characters stretch beyond Santa Claus with Rudolph joining in on the fun.


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