Abu Dhabi and UAE retail and leisure real estate developer, Miral, has tasked advertising media and music agency Truant London to create a visual feast of a campaign that promotes its new entertainment destination, Yas Bay Waterfront. Launched on 25 November 2021 across UAE digital, social, print and OOH, the central film applies a kaleidoscope to vibrant film snippets of the waterfront destination â from poolside to dancefloor â to create a carefully choreographed smorgasbord of bold and bright geometric scenes that burst with joy.
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