At a time when most healthcare providers' ads are generally filled with somber piano tones set to montages of diligent healthcare workers, grateful patients and families and dramatic voiceovers, one healthcare provider, Chicago-based Edward Elmhurst Health (EEH), is taking an approach: comedy. The new ad campaign, created by Denver-based Cactus, features improv comedy actors, including some from the famed Second City along with real EEH doctors and staff. The ads just started airing in the Chicago regional market late last week. There is also print and OOH elements as well.
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