Krafton, the South Korean video game developer of Battlegrounds Mobile India (BGMI), hopes to build a safe and healthy gaming culture through its new campaign via DDB Mudra India, titled 'Game Responsibly'. This humorous campaign addresses the issue of addictive and obsessive gaming and its impact on family and friends around you. Online gaming is meant to be fun and entertaining. Over the past year, it became a virtual social gathering and a collective activity that everyone could enjoy safely from their homes. However, it also has the potential to become an obsession.
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