After months of collaboration, Smashburger is rolling out a spicy new menu item: the Chorizo Cheeseburger by Chef Rick Bayless. The introduction is being supported by new digital and point-of-sale ads under the "Smashed It" campaign umbrella that break the week of Nov. 29. The work was created by Smashburger's agency of record Partners + Napier. The spot opens with tantalizing shots of the Chorizo Cheeseburger being held by the celebrated chef himself.
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