Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign. The PicWicToys store is turned into the set of a frenetic chase... on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor-tex of pure childhood fun.
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