Plastic waste is a hot topic around the world, but not everyone is aware that there is plastic in most regular gum. That's why, True Gum, a Danish chew gum brand that is on growth, did what they call 'The big plastic raid', where they raided the city centre of Berlin from conventional gum and bought up competitors' products - only to hand them out as free samples with information about its hidden ingredient: plastic. The imitative was made together with the Nordic creative agency Nord DDB.
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